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Our leadership team is not just a group of individuals; they form an iron-clad core that continuously pushes the boundaries of success. With a shared vision and diverse expertise, they work in perfect harmony, leveraging their collective knowledge and experience to build an empire of excellence.
Every member in our core team is an industry and leadership veteran that enables the organisation to navigate even the most complex industry landscapes. Their commitment to excellence, unwavering focus on delivering exceptional results and strategic acumen fuels our growth and empowers us to surmount diverse challenges and reach unparalleled achievements.
Ralph Shreeve
Chief Executive Officer
Experience : 40 years+
Qualifications: MS, MSc (Oxon)
International footprint: Australia, United Kingdom, United States, United Arab Emirates
Leadership Positions: CEO, Consultant, Trusted Advisor
Notable Achievements:
- Transformation of Australia’s leading primary care network
- Acquisition and integration of third largest primary care operator in United States
- Advised inaugural Commander of Joint Health Command of Australian Defence Force
Currently based in Abu Dhabi, Ralph has spent most of his career in senior operational, executive
leadership and consulting roles working across six continents.
As a CEO he led the transformation of Australia’s leading primary care network by appointing a new
leadership team that delivered the following over a four-year period:
- Reduced core debt by over 90%
- Restructured the property portfolio to improve capital efficiency by over 50%
- Reduced corporate overheads by over 60% and operating expenses by over 30%
- Restored the company’s hospitals to profitability before successfully divesting them;
- Implemented a major health informatics system on time and to budget;
- Successfully acquired and integrated the third largest primary care operator delivering a payback in only 18 months.
As a consultant and trusted advisor, Ralph has been engaged in several high-profile, complex change assignments including:
- Advising the inaugural Commander of the newly formed Joint Health Command of the Australian Defence Force on integration and value enhancement programs.
- Advising the Board and CEO of Metro North Hospitals and Health Services on several strategic change initiatives.
- Working with Cambridge University Hospitals NHS Trust on the development and implementation of strategies that remedied the significant prior breaches of the Trust’s terms of authorisation.
- Advising a private equity group on a variety of healthcare acquisitions.
- Advising various Government organisations on integrated strategies to improve the cost, quality, and safety of healthcare.
Ralph brings a unique perspective to healthcare through multiple lenses shaped by extensive personal experience and postgraduate research and qualifications in Mega Project Management and Change Leadership from Europe’s leading universities.
He integrates practical and theoretical perspectives of integrated service design and delivery with risk reduction, operations management and enhanced digital capabilities to improve clinician effectiveness and ‘whole of system’ improvements.
Professor Keith McNeil
Chief Health Officer
Experience : 40 years+
Qualifications: MBBS, FRACP, FAIDH, FRSM
International footprint: Australia (Queensland) and England (NHS)
Leadership Positions:
- Senior Clinician
- Tertiary Teaching Hospital CEO in Australia and England
- National Health Service Executive
- Chair of the National Information Board in the UK NHS
Notable Achievements:
- Metro North Hospital and Health Service recognized as
one of the best performing health services in Australia - Cambridge University Hospitals NHS Trust named one of
the top 50 digital hospitals in the world - HIMSS stage 7 accreditation achieved for excellence in
digital healthcare
Currently based in Australia, Keith has wide and varied experience gained across public health systems in both Australia (Queensland) and England (NHS), as a senior clinician, a tertiary teaching hospital CEO in both jurisdictions, and a national health service executive.
As CEO of Metro North Hospital and Health Service, Australia’s largest HHS, he oversaw the design, implementation and embedding of a sustainable platform based on complex system dynamics, which now sees Metro North as one of the best performing health services in the country with staffing of c15,000 people and a budget of AUS$3.3 billion.
As CEO at Cambridge University Hospitals (CUH), he led the turnaround from ‘special measures’ and the implementation of the Epic EHR, until very recently, the largest single IT implementation project in the history of the NHS.
The project was delivered on time and on budget and has provided a legacy for not only the hospital but for the biotechnology and economic powerhouse that is the Cambridge Biomedical Campus which contributes over £14bn annually to UK PLC. CUH was named as one of the top 50 digital hospitals in the world (the first outside the US to receive that accolade) and is the first hospital in the UK to achieve HIMSS stage 7 accreditation for excellence in digital healthcare.
Most recently, and again across the 2 countries, Keith moved into the clinical information space, working on the strategic and operational delivery of effective information management solutions to complement and aid the healthcare transformation initiative that is so critical to the sustainability of healthcare delivery into the 21st century.
At the UK NHS, he was Chair of the National Information Board, SRO for the £4.8 billion “Personalized Health & Care 2020” IT program and oversaw the development of the informatics blueprints for the 100,000 Genome Project and the Industrial Life Sciences Initiative.
As national (England) CCIO, he instigated the Global Digital Exemplar program, establishing the NHS Digital Academy and sponsored the crafting of separate Consumer and Clinician digital charters, to guide future digital investment and development opportunities. He also led the review into the digital future of Public Health England, published on the NHS website as the eponymously named “McNeil Report”.
In Queensland, as CCIO, he established a clinically focused integrated electronic medical record program and developed firm clinical and consumer engagement and leadership of the strategic direction of all digital transformation efforts. Currently Queensland, under Keith’s sponsorship, is leading the discussion regarding data and information flows at a national level and leveraging the learnings from the COVID-19 responses across the country.
Dr. Farhad Abar
Chief Technology Officer
Experience : 40 years+
Qualifications: PhD, MSc
International footprint: USA, Australia
Leadership Positions:
- Chief Architect
- Founder
- CEO
Notable Achievements:
- Developed a sophisticated health informatics system for
Australia’s leading primary care network. - Successfully created and merged two profitable start-up
software companies, making them dominant solutions in
the Australian corporate sector. - Provided leadership and strategic direction for the future
of medicine at the intersection of machine learning and
genomics.
Currently based in the USA, Farhad has over 25 years of technical and business experience with a particular focus on artificial intelligence in the context of healthcare automation, precision medicine, pharmacogenomics, and population health studies.
He has successfully created two profitable start-up software companies (Monet Technologies and Cloud 9 Software) in healthcare for Asia Pacific emerging markets, made them the dominant solutions in the Australian corporate sector, and merged them into publicly traded companies in Australia, IBA Health Limited (ASX: IBA) and Telstra (ASX: TLS).
As a Chief Architect he has successfully developed an enterprise AI backbone to support intelligent autonomous data driven solutions. Successful projects include:
- Developing a cloud based, big data health informatics platform based on FHIR standards and best of breed technologies.
- Providing leadership and strategic direction for the future of medicine at the intersection of machine learning and genomics.
- Designing and implementing machine learning predictive models to feedback real-time insights for practitioners at the point-of-care as well as population health studies such as clinical quality report measures and disease surveillance mechanism for public health and stakeholders.
- Developed the most sophisticated health informatics system for Australia’s leading primary care network.
Farhad has established a reputation as one of the leading experts in autonomous AI driven software agents.
Mohammed Bin Abdulla
Chief Operations Officer
Experience : 10 years+
Qualifications: BCom, PMP, CSM
International footprint: UAE
Leadership Positions: Business Strategy Development Advisor
Notable Achievements:
- Developed a Service Delivery Methodology for staff
deployments in response to the country’s COVID-19
pandemic requirements that comprises 3000+ clinicians,
100+ DOH and 30+ accommodation facilities. - Delivery of the exclusive Sports, Fitness, and Wellbeing Hub
at Dubai Expo 2022, managing project commissioning, key
sports events activations, and stakeholder management. - Involvement in core services to healthcare, including clinician
screening, selection, and administration, AD Hoc missions,
and special events support.
Currently based in Abu Dhabi, Mohammed is an experienced business strategy development advisor
with a track record of successful implementation of challenging health, wellbeing and sports projects
and programs.
He has made remarkable contributions in the development of sector strategies, market entry plans,
commercial turnarounds, operating model design, project management, partnerships, and alliances for
the UAE government and sports governing bodies.
From his recent project in the UAE that involves the successful management of staff deployments in
response to the country’s COVID-19 pandemic requirements that comprises 3000+ clinicians, 100+
DOH and 30+ accommodation facilities, Mohammed has developed a Service Delivery Methodology
that focuses on efficiency in service delivery, commitment to quality healthcare management plans and
a stimulating ambience for the client’s brand promotion.
From clinicians screening, selection and administration to AD Hoc missions and special events support,
Mohammad has ensured active involvement in his core services to the health care besides third party
and service provider management and performance metrics management.
Mohammed has successfully delivered the exclusive Sports, Fitness and Wellbeing Hub at Dubai Expo
2022 on time as well, to budget and exceeded stakeholder expectations by managing project
commissioning, key sports events activations with the establishment of a public digital booking platform
and governance, regulatory affairs and stakeholder management activities including VIP and
Government Dignitary attendance.
Mohammed is passionate about people, health, sports and everything in between and leads by
articulating a compelling vision and currently he’s also pursuing Masters in International Management.
Mohammed Shafeek
Chief Financial Officer
Experience : 13 years+
Qualifications: ACA, CIFE, UAECA
International footprint: UAE & India
Leadership Positions:
- Founder and CEO of MS
- Founder and CEO of Kitaab
- Finance Officer for regulated and non-regulated entities
- Non-Executive Director, focusing on Corporate Finance, Business and Strategic Planning.
Notable Achievements:
- Founder and CEO of MS, a multiple award-winning advisory and accounting firm
- Founder and CEO of Kitaab.ai, a fintech solution designed to revolutionize the financial back office
- Excellence in Finance – Innovator’ award at the FiNext Awards and Conference Dubai 2023
- Best Business Advisor of the Year award, 2018
- Professional affiliations with the Institute of Chartered Accountants of India, Abu Dhabi SME Hub, and Hub71
Based in Abu Dhabi, Shafeek is the dynamic founder and CEO of two thriving enterprises – MS, a multiple award-winning advisory and accounting firm, and Kitaab.ai, a fintech solution designed to revolutionize the financial back office. He is adept at Corporate Finance, Business and Strategic Planning, as well as Non-Executive Director services, and has curated a team of proficient individuals to bolster an expanding client base. In recognition of his innovative approach in finance, Shafeek was conferred the ‘Best Business Advisor of the Year’ award in 2018 and the ‘Excellence in Finance – Innovator’ award at the FiNext Awards and Conference Dubai 2023. Shafeek’s relentless pursuit of delivering the best for his clients continues to drive the growth and success of both MS and Kitaab.ai.
Shafeek holds distinguished qualifications, including the Institute of Chartered Accountant of India,
Certified Islamic Finance Executive, and a VAT Certificate from the Association of Tax Technicians UK.
These credentials have equipped him with the knowledge and expertise to assist major corporations in
tackling their key challenges and shaping growth strategies. Shafeek is passionate about helping the
UAE navigate successfully through the disruptive forces shaping the global economy and has significant
experience in unlocking value from financial restructuring for various organisations.
Shafeek maintains several professional affiliations, including membership in the Institute of Chartered
Accountants of India, Abu Dhabi SME Hub, and Hub71. With over a decade of experience supporting
more than 200 entrepreneurs throughout the various stages of their business journey, Shafeek’s
knowledge and guidance ensure that new companies and ventures maximise their chances of success.